International Student Recruitment — Multi-Country Lead Engine
Built a 191-campaign, 4-country lead engine on Meta with $34K+ managed ad spend, dual Pixel + CAPI tracking, and 75+ custom audiences for lookalike scaling.
WhatsApp-Led Conversion Funnel — South Asia Market
Designed and ran 113 Meta campaigns optimized for WhatsApp Conversations — turning high-intent prospects into real sales conversations at $0.89 – $1.96 per chat.
Localized Lead Forms — West Africa Market Entry
Built a 34-campaign Lagos / Abuja / Ibadan lead-gen system on Meta, managing £38K+ in pound-denominated spend at £0.70 – £1.16 cost per lead.
Privacy-First Tracking Infrastructure — Legal Industry
Built a dual-tracking Meta Pixel + Conversions API setup for a legal practice — preserving attribution post iOS 14, 39 custom audiences, and full-funnel event coverage.
Calendar-Driven Immigration Marketing — Messaging-First Funnel
83 campaigns built around visa categories and seasonal events — delivering targeted WhatsApp conversations at $1.89 – $5.13 each.
Google Ads — Cross-Funnel Conversion Management
Managed Google Ads accounts spanning low-cost engagement campaigns (22K+ conversions at $0.02) and premium B2B lead gen ($22.99 CPL).